Free lunch? Cameroon's diaspora and online news publishing

Using a case study of The Post newspaper in Cameroon, this article examines an alternative model through which a media organization located within the ‘have not’ side of the digital divide is publishing online.A skills inadequacy in the newsroom and a relatively weak telecommunications infrastructure in the country have prompted the newspaper’s online version to not only target a diasporic audience, but rely on the expertise and resources of this audience in the development and administration of its website. Illustrating this mode of collaboration between the diasporic audience and the newspaper and detailing its implications for news production and editorial decision-making, this article argues that this model of online news publishing, rarely evidenced in the literature, illustrates the nature and significance of transnational relationships in the diffusion and adoption of online publishing. It simultaneously reflects an alternative transnational practice through which African migrants engage with their home of origin.